JCPenney: retailer, and now designer?

JCPenney has managed to hold on to the coveted place of being affordable without being mocked ­— something that, perhaps, only Target has done as well. And, now, they’ve branched out into clothing design, themselves.

This flyer introduces the new line.

Interestingly, the “jcp” brand seems to be … pleasantly bland. No logos, no mottos, nothing shouting out “look how trendy this is…” very clean, classic,  but utterly “generic.”  And, unlike most lines, it seems to cover professional and casual wear alike.

I kinda like it. It’s the sort of thing you can actually wear, anywhere.